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"Chanderi Tales"

Launching Navratri and Diwali's must haves for women. "Chanderi Tales" When I was young I always adored my mothers chanderi dupattas, this traditional ethnic fabric characterized by its lightweight, sheer texture had a luxurious feel to it. At the age of 5 it made me feel like an Indian Barbie!! Growing up and studying fashion, I started to understand it more, differiciating between Chanderi Silk, Chanderi Cotton. Running down the history of this fabric, we understand why it makes a women feel like a princess -In the year 1910, Chanderi Saree were patronized by the royal family of Scindia and inthe Mughal reign, popularity of this fabric reached new heights and was the most favored choice of queens in India. When our designers from...

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AND THEN HOUSE OF AMAYA WAS BORN!

So, clothes and fashion was imbibed deep inside me! Since the age of 10 I have seen myself designing clothes. Sketching was my favorite part, it felt as if I am giving birth.. to a new idea, to a new design. At 31 I still love the smell of new fabric, the water of an indigo dye and i dream of sleeping on and in a room full of colorful fabric rolls. As I grew up, this became my passion and my passion grew wings, the wings that opened my horizon and took me from the clothes love to the ceramic love and love for everything hand made! Whenever, I saw anything handmade, it felt as if i was able...

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10 Ways To Reduce Your Ecological Footprint

Reading through internet on #sustainable #fashion and #lifestyle, I came across this sweet and valuable blog to #reduceecologicalfootprint by Bhumi.co.uk (click here to read the points in detail) Sharing with you the key, self explanatory point. I mean seriously, is it that simple? Let us make a difference!!     1. Plant A Garden, Plant More Trees 2. Be A Conscious Consumer 3. Reduce Your Meat Intake 4. Reduce Your Energy Usage 5. Stop Using Plastic 6. Consider Slower Options For Travel 7. Switch To An Ethical Bank 8. Switch To Tree-Free Toilet Paper 9. Reduce Water Usage 10. Think Earth and Air Dry your clothes Our earth needs us right now. Climate change is real and we are seeing...

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