Smriti Gupta an NID, Ahmedabad textile design graduate, is the founder and the design lead of the firm.
At Smriti Gupta, we focus on creating “Indian Luxury” apparel and products at affordable prices by using handwoven and handcrafted techniques. Smriti Gupta is an exclusive fashion brand that relies on the principle of sustainability.
Our vision is to create affordable and exclusive designer wear apparel and home products, using handwoven and handcrafted techniques, while being socially conscious. Our business model is designed around empowering the handloom and the crafts community.