" Auruhfy essentially means transforming things into gold."
Launched in 2016 by Prashasti Goyal and Kanupriya as an ethical homegrown label that stands for discovering Indian textiles, crafts and practice the idea of sustainability.
The brand strongly believes in creating a system which helps artisans, and our nature to be sustainable by encouraging hand weave, natural dyes, fair wages and (ideally) zero waste.
We create modern, comfortable clothing for women and home furnishings to give your space a warm and lively feel.
The designs are created that highlight Indian craft and textile heritage with minimalist cuts.

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